THE SEMIOTIC ANALYSIS OF THE SLOGAN USED BY IKSAD FROM INTERNATIONAL ORGANIZATIONS

Abstract

In Turkey, as in many countries are also organized many scientific organizations. At the national and international level, scientific organizations bring together the employees and projects in many fields besides providing scientific knowledge. Research on the sampling method for sampling using a typical case, Turkey-based young and dynamic organization İKSAD (Institute for Economic Development and Social Researches) sample was selected. Turkey, as well as managing projects in many countries, the organization that regulates academic level, İKSAD providing support to students at every educational level; it is evaluated that the organizations that organize international scientific organizations represent the sampling universe in the best way. Most of the organizations organizing international organizations use logos and slogans. In the slogans, meanings are loaded by using visual and linguistic messages to influence the target audience. In this context, the semiotic analysis of the slogan used by İKSAD was examined and the meanings were examined.