A STUDY ON THE FACTORS AFFECTING EMOTIONAL INTELLIGENCE LEVELS IN SHOPPING CENTERS: THE CASE OF SANLIURFA

Abstract

Nowadays, the effects of employees with high level of “emotional intelligence” that consists of “selfmotivation”, “self-awareness”, “social skills”, “self-regulations” and “empathy” on the success of companies are not negligible and these effects increase day by day. Şanlıurfa is considerably rich city along with both its young population, geopolitical position and hosting the oldest civilizations in the world where shopping centers take important place in the city’s economic activities as well as its daily life. Through this study, the effects of reputable Urfa City AVM, and NOVADA PARK shopping centers (SC) employees’ demographic factors (gender, age, education, marital status, the number of children owned) and their characteristics of working lives (duty, SC, sector, monthly income, service year in the organization, weekly working hours, the main reason to choose the occupation, and the main thing desired to be changed in their job) on their emotional intelligence levels in Şanlıurfa. Thus, the factors that are influential on the levels of emotional intelligence of employees in shopping centers are analyzed, and it is aimed at reaching findings of data that will put light over the directions of both employment politics as well as within-job education.