CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION IN TURKEY: EVIDENCE FROM WEB OF 5 BIG HOLDINGS

Abstract

In recent years, the concept of corporate social responsibility and practices become one of the most important topics on the agenda of the companies. Therefore, corporate social responsibility has received considerable attention in literature. The extending literature in Turkey regarding corporate social responsibility has focused particularly on the corporate social responsibility perceptions of target groups. However, there is a lack of research investigating the content of what companies are saying to their stakeholders in corporate social responsibility reporting. The aim of this study is to analyze the content of issues that leading holdings in Turkey are addressing on their websites regarding corporate social responsibility. The data for this investigation is provided from the websites of the 5 big holdings, where operates their activity in Turkey. Depending on case study these holdings‟ web sites and their annual reports examined with qualitative content analysis. Firstly, the websites of firms were investigated for statements regarding firms corporate social responsibilities in corporate social responsibility reporting and secondly the statements acquired were sorted, categorized by stakeholders and analyzed