Investigating Word-Of-Mouth Communication According to Demographic Features of Consumers in Health Sector: A Research in Mardin

Abstract

Within the scope of this study, it was aimed to determine whether or not word-of-mouth activities of healthcare services consumers are different according to their demographical features in health sector. In this regard, a survey questionnaire was formed, and the research was conducted between 10th of March, 2020 and 5th of April 2020 on healthcare services consumers living in Mardin. In order to measure word-of-mouth attitudes of healthcare services consumers towards healthcare services, word-of-mouth scale consisting of five dimensions was used. As the result of the research, the findings that the responses of healthcare services consumers for word-of-mouth scale factors are significantly different according to various demographical features, were reached.