PERCEIVED ORGANIZATIONAL TRUST AND BUSINESS SATISFACTION: AN APPLICATION IN THE PRIVATE AND PUBLIC BANKS IN KASTAMONU

Abstract

The intensity of competition emerging in each area with globalization directly affects businesses. In order to be able to sustain their continuity in this intense competitive environment, enterprises have to understand their organizational structures and increase their employees' satisfaction. Businesses can increase the satisfaction of their customers as long as their employees keep the pleasure they have at the top level. Increased customer satisfaction leads to a competitive advantage by providing direct profitability to the business. The sympathy that employees have against their businesses is generally confronted as organizational trust. Transparency in administration, equality of justice and equality, identification, organizational culture, loyal commitment, organizational citizenship behavior increase the belief that is given to the organisation. The constant change of the staff for the business is seen as one of the biggest obstacles to the establishment of organizational trust. Personnel circulation has a direct negative impact on co-existence when considering the adaptation of new staff, the evaluation of work efficiency, the analysis of skills, and the improvement of work efficiency. Employees who are directly in contact with customers increase profitability, attitudes and activities. Since employees are directly in contact with profitable customers, they are able to represent their attitudes and activities. Businesses should identify and increase their organizational trust and job satisfaction in order to create a steady growth and competitive advantage. In this study, organizational trust and job satisfaction are examined and it is aimed to investigate the effects of organizational trust on job satisfaction. The main purpose of working in this direction is to learn the organizational trust and job satisfaction that the employees in public and private banks in Kastamonu province and surrounding provinces are perceived. The universe of the research is the public and private banks in the provinces and districts of Kastamonu. A face-to-face survey was conducted between 16.11.2017 and 01.01.2018 in order to determine the perceived organizational trust and job satisfaction. The obtained data will contribute to the establishment of the strategies that will be formed within the scope of organizational trust and employees' job satisfaction of the enterprises and it will contribute to the determination of the analytical information necessary for providing better quality services by increasing satisfaction in the service areas.