SOCIAL MEDIA AND POLITICS: SOCIAL MEDIA USE OF POLITICAL PARTIES IN TURKEY

Abstract

With the rapidly evolving structure of Social Media both in our country politics, economy, science, Arts, there has been a significant transformation in many areas such as education and health. That has had an influence so powerful so rapidly because of the growing number of users, in particular in the field of traditional methods of political communication-source communication offers a quick and effortless by eliminating the many difficulties and limitations. Due to this feature, is an important determinant of Social Media in affecting political preferences. Indeed, the political party of the President in Turkey when we look at the use of Social Media and the party, AK Party, CHP and MHP is using the Social Media tool of many. Three corporate Social Media accounts through both of the heads of political parties and the party aims to reach the target audience most effectively through personal Social Media accounts. In this context, Social Media as it is in every area of our lives has become one of the most effective communication tools in the field of politics.